How to make your life easier using those marketing tools

13 marketing tools

Marketers have to work hard to keep up with all the changes in social media these days, as they are growing pretty fast. If you want to be the best, you need to do your best. And as fast as you can, of course – don’t hesitate to contact promising leads by email if they are not active on social, just make sure to verify the email address before sending. Then, someone created social media tools and the universe made sense again ;).

Nowadays, there are plenty of social media tools or tools for content publishing, and it’s pretty hard to decide which one is the best and most valuable for professionals thinking of starting a blog, working on website hosting, or any hospitality marketing agency. Do you know which tool to choose and why? Which one works best for remote working? We can help you to figure it out. Check the list down below and create your very own toolbox.


If you need an all in one solution, ContentStudio is your go-to platform. With its built-in RSS Feed Reader you can discover trendy content on the web, curate it and share it to all your social channels. This will definitely take off the work load of having to look for content to post on your social channels. You can also find Influencers, Quote them and Schedule it to your social channels for better engagement.


If you like Canva, you’ll love it. It lets you create social media graphics, sale posters for your website or even prepare a loyalty card. You can do it all using only one tool. InstaSize also has its library with premium pics and videos, so that you can inspire yourself with amazing designs.


Every influencer talks about links in bio these days. Have you noticed that those links often seem to start with a name name like linktree, or bitly. These are all link shortening tools. Replug is one such all-in-one link management tool which serves best as an alternative to Bitly or Rebrandly.Whether you’re looking for a tool to use branded URL shortening for brand awareness, adding retargeting pixels, embedding call-to-actions or creating social media bio-links, you can do all of that with Replug.  Moreover, you’ll be able to automatically build custom audiences on different ad networks and increase conversions manifold. Cherry on the cake: you can track link analytics and optimize lead generation with Replug.

Zonka Feedback

Zonka Feedback: If you want to get real-time customer feedback, Zonka Feedback is the right tool. Create new surveys or use customized survey templates for your business and make smarter decisions based on the customer data you have gathered. Use industry metrics such as NPS, CSAT & CES and measure customer experience on the go. Reach your customers wherever they are by running Web, SMS, Kiosk, Mobile and Offline surveys.


Zoko is a central hub for your entire WhatsApp communication. It allows you to handle sales, marketing, or customer support from one WhatsApp number.


Helpjuice provides SaaS knowledge base software that can help make life easier for teams looking to bring their best when it comes to social media marketing.With a knowledge base your marketing team can create, organize, and share things like:

  • The latest creative assets including images, videos, PDFs, and more
  • Your social media marketing plan that contain all the tactics you plan on using to achieve your goals
  • RFPs that need input from multiple teams that needs to be delivered

Whatever the case may be, a knowledge base ensures that everyone on your marketing team, including any team member that’s working remotely, is on the same page and has the knowledge they need to do their job. In turn, this allows your marketing team to be more productive and helps to ensure project success.


It is truly one of the best social media management tools ever. You can schedule and organize all your social media content for your clients. You are also able to assign tasks to designers, copywriters, and translators and track their work in the dashboard. Finally, your clients can approve and give you feedback right inside the tool (or using the app for approval). It’s a game-changer.

SEO Booster

If you don’t want to spend a lot of time doing technical SEO tasks manually, especially on E-commerce platforms like Shopify, an all-in-one & auto SEO app like SEO Booster is a great and effective option.The app includes all of the SEO functions you’ll need to optimize your website elements, including Bulk Edit Meta Tags, Fix Broken Links, and Add Image Alt-tags, as well as Advanced features like Google Snippets, Accelerated Mobile Pages (AMP), and Site Speed.The app’s customer support service is also a plus. Live support is available 24 hours a day, seven days a week, and you will be assisted by both non-technical and technical supporters whenever you have any questions or encounter any problems.This SEO Booster app is highly recommended to assist you in optimizing your site, increasing your Google rankings, and reaching more customers through organic search.

This tool writes better copy with artificial intelligence. helps copywriters, marketers, and entrepreneurs break through writer’s block and create high-converting copy super fast. Their AI “” can write your Facebook ads, marketing and cold emails, website copy, content and so much more. Works with even the most niche industries and products! So easy to use even your grandmother can sell her mittens.


Pixpa is your go-to option, if you are planning to showcase your portfolio, create your small business website or start selling with an online store. Pixpa’s responsive and fully customizable templates are a great starting point to create a professional portfolio website. Pixpa’s drag-and-drop website builder, enables creators to quickly build their websites without any coding knowledge.Their integrated Client Galleries platform enables photographers to share, proof, deliver and sell their work to clients. Pixpa’s affordable, all-inclusive plans start at just $7/month and come with 24/7 support, unlimited bandwidth, SSLs and much more. Start building your website with Pixpa’s 15-day full-featured, free trial.


Want to “power up” your video meetings experience? And by “power up”, we mean connecting with your co-workers from your TV.
That’s right, Facebook has recently partnered with GoToMeeting for Portal TV. With this smart video calling tool, you never have to worry about your audio echoing. This Zoom alternative even automatically pans and zooms to keep you in frame.
You may also like their noteworthy features including calendar integration, screen sharing, and joining breakout rooms for brainstorming.


This is one of the finest image compression tools out there. TinyImage lets you compress your JPGs and PNGs while keeping their quality intact so that your website can load faster. Using it, you can seamlessly compress up to 5 images of 5MB at a time. The best part about this tool is that you can also leverage its bulk and unlimited plans if you’re looking to compress images at scale in one go. It works like a charm!

Planable – Social Media Collaboration Tool

Planable is a social media collaboration tool that helps social media teams schedule and create better content, 6X faster. One of its greatest perks is that it mimics the feel and flow of social media, making it easier for marketers to plan their campaigns. Planable offers four ways to view posts: Feed, List, Calendar and Grid. The latter is especially useful for teams that want to plan and preview how their Instagram grids will look. With Planable, you can establish your own feedback and approval process, regardless of the size of your team. With 4 different types of approval levels: none, optional, required, multi-level, you can prevent unfinished posts from going live. Planable also has integrations with many top social media platforms, helping teams shape up their Twitter, LinkedIn, Google, TikTok, YouTube, Instagram and Facebook marketing efforts.


Video marketing content gets more views and is more engaging than any other type of content. However, if you don’t have subtitles, you are missing out on several benefits. Subtitled videos get more views since those who are hard of hearing can enjoy them, and people can watch them with the sound off. Subtitles also allow for search engines to crawl your videos, providing SEO benefits for your content. 

While creating subtitles can be time-consuming, Maestra can make it a breeze. It automatically creates text from your audio, so you don’t have to transcribe it yourself. Then, after you have generated subtitles for your video, it can also translate that content in hundreds of other languages. With Maestra you can unlock even more power from your video content quickly and easily. 

Really Simple Systems

If you are starting a new business and struggling to remember all the information about your new and existing clients, you can try implementing a simple CRM system. This CRM software will make it easier for you to send targeted emails at the right time, and to automate your marketing activities. It can also gather valuable data for your future campaigns and help your customer service and sales teams to be more efficient.

Beaconstac’s QR Code Generator

Beaconstac’s QR Code generator is an end-to-end solution that lets you bridge the gap between offline and online marketing. Want to direct people to all your social handles? Instead of printing them on a poster, packaging, or your business card, create a social media QR Code that opens up a landing page with all your handles in one place. Depending on which platform they want to visit, they can click on its icon and instantly be directed to your page! Similarly, you can use QR Codes for a plethora of campaign types, from sharing coupon codes to important documents and displaying menus.


You might think of Teamwork as project management software & productivity tool, but did you know that they have a huge focus on marketing agencies? In fact, the tool was created by 2 guys who ran a web design agency and needed a better solution to manage their website projects. Teamwork is built for marketing teams and includes a ton of really cool features to help marketers stay better organized and be more productive. They even have ready made templates, like this marketing project template that will help you get your marketing campaigns up and running in a flash.


SalesHandy is a sales engagement platform that helps businesses increase sales through automating and tracking outreach campaigns. You can also send bulk emails, personalize emails, cold email campaigns, email sequences, and automated follow-ups with SalesHandy. It provides a user-friendly interface with all the features laid out which are easy to understand and learn. Best for Outbound Sales, Customer Success, Link building, PR and Recruitment.


SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. 


Great customer service or IVR is one of the best ways to spread a positive message about your brand, and this can be done with the help of the HelpCenter app. HelpCenter centralizes all your customer communications from different channels in one place so all the important information is always at your fingertips. Besides, it allows you to create an attractive, easy-to-navigate FAQ page and improve the content of your product pages with product description tabs. All of this combined makes HelpCenter a valuable tool for anyone looking to boost their customer experience without spending hours working on it.


ReConvert is a thank you page builder for Shopify. It empowers you to not only create beautiful, branded thank you pages but also:

  • Add Amazon-style post-purchase upsells & cross-sells to boost AOV on autopilot.
  • Collect customer data (birthday’s, preferences, etc) for sharper marketing
  • Run post-purchase surveys to gain insight into customer experience
  • Display trigger-based post-purchase videos to boost your retention & more

ReConvert is trusted by over 30,000+ Shopify merchants. And the best part? The average ROI is between 1,000%-8,000% – Now, that’s not something you see every day.


Rocketium’s powerful platform provides digital creative production solutions to businesses looking to scale their marketing.  Core modules revolve around easy creation of banners and videos at scale, easy accessibility to brand-compliant designs and visual assets, and easy management of reviews and team collaboration by managing all your visual design campaigns in one centralized place.  Features include converting spreadsheets into images/videos to create ad variants in bulk and the ability to import pre-built PSD designs to create templates.


Bulkly is a social media automation tool that allows users to easily create and schedule social media updates in bulk to major social media sites like Facebook, Instagram, LinkedIn and Twitter.

Design Wizard 

Design just got easy with Design Wizard! You can create impressive videos and image designs in minutes with this easy-to-use design tool. The free features allow you to resize your designs, upload your fonts, photos and logos and create custom color palettes. Its library holds over one million premium images and thousands of high quality videos, illustrations and graphics. Every video and image has also been licensed for commercial use!


A fantastic tool to create animations such as infographics, training videos or Facebook Ads. In minutes. Everything can be done during your coffee break, so do not panic. Nobody likes wasting their time. Take a look at Biteable’s library full of pics and videos. If you want to use your own stuff, it’s ok, you can upload whatever you want. Don’t forget to brand your video at the and of this process!


DMpro is a great Instagram messaging platform that enables you to manage your Instagram DMs from a PC, send automated replies, and mass DM your Instagram followers. Using this messaging platform, you can reach thousands of users in a few minutes and reveal coupon codes, promos, etc.


Appointy offers scheduling solutions for small business to help them grow & manage their business. With Appointy you can accept online appointments & bookings, send automated email/sms reminders, integrate it with your social media & google business and also accept online payments.


Sharing links has great potential, so do not miss it. Add retargeting pixels to grow your audience. Get your users back using retargeting tool – it’s never been easier. It works for many ad sites such as Facebook, Google Ads, Twitter etc.

Time Doctor

Time Doctor is a time tracking and productivity app that can save your valuable time. Especially when you outsource marketing tasks or have a remote team. You can see if they are putting in the hours that they claim. Time Doctor is helpful when you work solo as a marketer. You can bill clients based on the number of hours you invest in each of their tasks. 


ReferralCandy is the go-to referral marketing tool for ecommerce. It allows businesses to boost their sales by using word-of-mouth and getting customers to refer to their friends and family. ReferralCandy lets your business benefit from a referral marketing program that runs by itself. So sit back, relax and watch your sales grow.

QuickBooks Alternatives

QuickBook alternative is the most popular small business accounting software that takes care of your business, financial needs for small and mid-sized businesses. You can find out which accounting software that best suits your business: Freshbooks, Sage 50cloud, YMAB, NetSuite and many more.


What makes life easier than automation? Omnisend is a marketing automation platform that will automate sending critical lifecycle messages so you don’t have to. Build workflows with email, SMS, and push notifications to welcome your customers, or bring them back to your site. You can even sync it with Facebook and Google for easy retargeting ads.


There’s no compelling reason to download a costly application, install an extension or video speed software, in case you’re looking through the web for an approach to handily accelerate or slow down your video clip. Clipchamp Video Speed Controller will easily assist you with changing your video speed to Slow, Normal or Fast.

Clever Ads Manager

Clever Ads Manager is a free app that helps you to control, optimize and manage your online advertising like a pro, allowing you to compare your main metrics! Save time by analyzing the balance of your conversions, cost per action, ROI, and clicks for each platform.  There are other ad managers designed to track this performance, but switching from one app to another can be time-consuming. Clever Ads Manager will get a complete comparison in just one app. Manage all your online advertising campaigns for Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, and Twitter Ads.Clever Ads Manager goes beyond the management and analysis of your campaigns. What makes it different from other ad managers? The tipster! Get clever tips and personalized recommendations to improve your ad campaigns.


This is another reason that you don’t have to hire a professional graphic designer for making mockups. You can do it on your own with this tool. Whether you need to create something for social media, or apparel, or packaging mockup – it’s all in one place. Take a look at its vast mockup library full of pics and isolated objects. To make it even better – this library gets updated every week.


Visually appealing content hits the jackpot. It catches people’s attention in a blink of an eye. And this is the most straightforward way to increase the level of conversions as well. Hence, if you want to enrich your content with high-quality infographics, you should delegate this work to a free infographic maker tool from Visme. An easy-in-use solution for professionals and non-designers. 

All The Free Stock

If yoIf you’re looking for free PowerPoint templates, photos, videos, fonts, icons, sound effects, website templates, it’s all in here. You will find thousands of photos listed under Creative Commons Zero license, so that you can use them in your commercial projects.


You can love or hate all the webinar stuff, but believe me, this is one of the best tools for that. This webinar software gives you amazing features for mastering your webinars, from top to bottom. LiveWebinar comes across with extra options to make your online meetings engaging, and virtual events interactive!


It is a really multi-functional and helpful tool. Mediatoolkit gives you instant access to all public mentions on the Internet, allows you to track and engage online conversations relevant to your business, and gives you analyses of reach, sentiment, and influence. Do you need something else when it comes to Internet monitoring? I guess you don’t.


The truth is that sometimes everyone needs to optimise some pictures. It doesn’t matter if you’re a designer, developer or a teacher making a presentation for your students. This tool will help you improve your website’s load times using ultra-fast optimiser and compressor.


Kommunicate is an all-in-one platform to automate customer support using chatbots and live chat. You can build chatbots and you can easily integrate into social media without code using Kommunicate’s chatbot builder, Kompose. The software helps you empower your sales, marketing, and customer support teams.


This tool is a definition of making your sales fast, easy and fun. It gives you access to a high-quality page creator. You can also choose one of the proposal templates. Automatize your business – it’s worth it.


This is a great productivity tool that lets you focus fully on the task at hand. PomoDone is a time tracker that syncs with your favorite project management software and lets you measure how much time you spend on your everyday tasks. You can create logs and watch how you use your time every day. The best feature is the Pomodoro timer, which uses 25-minute blocks of focused work, followed by a 5-minute break. Whether you’re working on a new ad campaign, writing a blog post or designing a new batch of social media graphics, this tool will help you get in the zone with ease.


Stay on top of things with this simple and powerful time tracking app. TimeCamp is ideal for professionals in any industry and can be easily incorporated into your workflow. You can take control back over your tasks and thoroughly plan your entire working day.


HeySpace is a great collaboration software that combines a communicator with a task management suite, so it’s way easier to deliver project on time and make the most of efficient cooperation and employee engagement. This may also be used as enterprise project management software


Increase traffic and drive sales to your Shopify store by running high-performing ads on Facebook, Google, and Instagram. sixads helps you create those ads in just 2 minutes and optimizes them to reach people who want to buy what you sell. All you have to do is approve the ad text and visuals, set the targeting and budget – sixads does the rest for you. It’s perfect for entrepreneurs with little or no digital advertising experience or people who are tired of managing their ads on three different platforms. sixads is a one-stop shop for creating all your ads!


With PlayPlay, you can create outstanding videos to promote your content online.
You can upload your audio, add an audio wave, an image and subtitles, and personalize with your digital branding. Then, you can download it and share!


The Facebook groups trends are getting stronger and stronger, so why not to take a look and analyse them a little bit? Here you have a tool with all the analytics and management features! You can also compare your groups for insights and best practices.


With PhotoADKing, you can design anything from social media posts to printing materials in minutes. They have huge collections of a poster, brochure, business card, logo, and flyer templates among others. You can choose a design of your choice, customize it and share it easily across several social media platforms.

I guess this list could be much longer, but it is the essence that every marketer should know about. I really couldn’t manage without these tools now. Wasting time and money is not my thing. Whether you need or not some different tools, see here the best marketing tools for SMB. And if you’re looking to accomplish your business tasks without coding, check this directory of no-code tools. And if you’re running a business and lacking in productivity, then these tools will help you in improving your and your team’s productivity.

You should always remember that there’s no one right solution that works for every brand in this world.

You need to experiment, use social media and find the right CMS tools for you. It’s only up to you if you want to boost your social media presence and makes money out of it.

Owner of Brainy Bees -, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 15+ countries. Insights are everywhere.