How to boost your Black Friday promotion with marketing materials?

How do you want to start your Black Friday promotion? Do you know what types of assets you will need for this year’s campaign? If not, don’t worry! We’re here to help. Whether you are working with a marketing agency or on your own, we want to make sure that all the bases are covered before Thanksgiving arrives. In this blog post, we’ll walk through how to create promotional assets like banners and videos so that your company can kick off their Black Friday sale in style!

1. Create various sizes of graphics that are associated with your brand

Make sure you know your brand’s color palette and stick to it! Your graphics should match the look and feel of your color theory and current marketing assets, like social media profiles or website design. You’ll need promotional or ad banners that can be used on platforms such as Facebook, Instagram, Google My Business, and more.

Also create your video assets to be used in YouTube or Facebook videos! Create thumbnails that are eye-catching for when people search on these sites. Also make sure you update any other graphics like social media profile pictures with the new promotional material so once it goes live, it’ll show up everywhere associated with your brand during this event. You can leverage the best graphic designing tools to create engaging graphics.

For example, you could begin by creating your Black Friday banner and updating any brand-related graphics in order to make it easy for consumers to find what they’re looking for once the sale begins! However, graphics alone aren’t enough. You also need to do something to ensure that the right people see your content. That’s where hashtags for Instagram, Facebook, YouTube, etc. come in handy.

2. Design a flyer that can be printed and distributed before Black Friday

You also may want to create a flyer that can be printed and distributed at local businesses. Not only will this allow you to reach new consumers looking for deals locally, but it’ll help your brand get on the map if they’re not already!

Along with flyers, see how else you can distribute promotional materials around town or cities near you.  Many brands hand out flyers at local events or get them into the hands of key influencers in order to make a bigger splash when Black Friday rolls around. Many brands hand out flyers at local events or get them into the hands of key influencers in order to make a bigger splash when Black Friday rolls around. However, the key here is to connect with Instagram influencers who are right for your brand. Else, you’ll fail to make an impact.
But how can you find the right influencers?
For that, you can choose to engage the services of an influencer marketing agency. Such agencies can help you find influencers, partner with them, and even manage your entire campaigns.

3. Create an advertisement on social media to promote the sale

You also will want to create an advertisement on social media that you can share with people who don’t follow your brand. This is a great way for new consumers to find out about the sale and see what types of discounts are available!

For example, if your business sells cookware, it would be smart to advertise Black Friday deals around Thanksgiving and the holidays like a new roasting pan or baking sheet!

You can also create Facebook and Instagram Ads that will allow you to target those who don’t follow your brand as well as current customers. For example, if someone is already following your business on social media, it’s likely they’ll want to know about upcoming sales like Black Friday. 

4. Make sure it’s easy for customers to find all of your deals by creating a map or list of locations where they are available

If you are having a big sale in-store, make sure it’s easy for customers to find all of your deals by creating a map or list of locations where they are available. You can include this on your flyer and any advertisement that promotes the event!

For example, if someone is already following your business on social media, it’s  likely they’ll want to know about upcoming sales like Black Friday.

So make sure you create a map with all of your sale locations and update it as often as possible in order to keep people coming back for more! You can add the link to every promotional material such as printable flyers, Facebook advertisements, or even on social media when you share the post.

You can also create an interactive map that allows people to sign up for your email list so they will be the first to know when you announce future sales!  This is a great way to build more brand awareness and get new customers in the door who will hopefully become regulars .

For example, if someone is already following your business on social media, it’s likely they’ll want to know about upcoming sales like Black Friday.

So make sure you create a map with all of your sale locations and update it as often as possible in order to keep people coming back for more!

5. Put together an email newsletter featuring all of the sales items, coupons, and promotions 

Finally, you also will want to put together an email newsletter featuring all of the sales items , coupons , and promotions that are available. Not only is this a great way for current customers to stay in-the-know about your brand’s specials, but it’s also another opportunity for new consumers who may not be aware of what you’re offering .For example, if someone has already purchased from your brand or follows you on social media, it would be a great idea to send out an email newsletter with all of the deals available for Black Friday. This is also a good time to announce any new products that have just been released!O

Owner of Brainy Bees - https://www.brainybe.es/, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 15+ countries. Insights are everywhere.