8 Steps to Create Gorgeous Social Media Graphics

Social media has become an increasingly important part of any marketing strategy. If you don’t have a social media presence, it might be time to start building one. But how do you create graphics for your social media posts? Luckily, there are some simple steps that will help you create gorgeous graphics in no time! In this article, we’ll go over 10 ways to make beautiful images for your social media posts – and with these tips, you won’t miss a beat!

#1 Make sure your social media graphics have the right size

This is really important for some social media platforms, like Instagram. The app has a few different sizes that you can share your content on square format (which has the longest edge of 1080 pixels), double square format (1920×1080 or 1200×1200), and landscape orientation (1242×220).

Although it’s not required to follow these specific dimensions for every platform if you’re unsure what size to use then take a look at other graphics shared by businesses in your industry to see which one they’re using most often.

The goal should be to create graphics that are visually appealing without being too bulky – this way the information will still stand out and users won’t have trouble reading any text within them. That’s one of the steps and elements of unified communications across your channels. 

#2 Add text to make your image more interesting

Some people use their names, brands, product descriptions or quotes as a kind of branding for themselves on social media platforms like Instagram or Twitter because they want to build an audience that knows them by name in this field – not just as “Person X” but also whether they’re using their personal account or company account with followers who are interested in what Company X is up too! The key thing here is knowing how you can best represent yourself through images online in order to grow your following and reach new audiences who might otherwise never see what you do.

Add text to make your image more interesting. Some people use their names, brands, product descriptions, or quotes as a kind of branding for themselves on social media platforms like Instagram or Twitter because they want to build an audience that knows them by name in this field – not just as “Person X” but also whether they’re using their personal account or company account with followers who are interested in what Company X is up too! The key thing here is knowing how you can best represent yourself through images online in order to grow your following and reach new audiences who might otherwise never see what you do. This can also apply to other materials, e.g. real estate marketing packages

#3 Add filters if wanted (but be careful).

With the right balance between having something eye-catching but still recognizable , you can use filters to help make your images look more interesting and take advantage of the whole range of different effects available. You’ll need to experiment a bit for this one, but it’s worth doing as sometimes the right filter can really change how your image looks!

#4 Use the right stock photo websites

Step four is to use the right stock photo websites. You can find a lot of great photos on sites like Unsplash, Flickr Creative Commons, and Pexels. A good way to search for these images is by using Google Graphics Search. These will come up with some relevant results that you can then filter down based on what you want (i.e., landscape or portrait) as well as whether they are free to download or not). Of course, we also suggest using Kaboompics.

#5 Use the right graphic editing tools to create Social Media Graphics

Tool One: Canva is a free and easy-to-use graphic editing tool, with templates for many social media platforms.

Tool Two: Adobe Photoshop can be used as an advanced design software but the price tag reflects that! For beginners, it might not be worth the investment just yet.

Tool Three: If you’re interested in using Adobe Illustrator, a free trial is available. To use the software for commercial purposes, an update of $20 per month or $199/year is required.

Tool Four: For a no-cost, minimalistic graphics editor that’s also powerful enough for professionals, GIMP is the perfect tool.

#6 Look for originality

If you’ve searched for a particular color palette and come up with very few results, try searching in different ways. For instance, if you are looking for blues and greens that match your website design but can’t find any in the colors of blue or green. Search “colors similar to blue” to see what other shades might work instead. And similarly, search “colors similar to green” as well as “muted tints of blue/green.” This way there is more variety from which you can choose.

#7 Make sure your graphic designs are made according to a brand book

A brand book is a compilation of images, text, and colors that define the visual identity of a business. Creating guidelines will save you time because it’ll stop people from making mistakes like using different fonts, or exporting images with low-quality resolution. If you don’t have one yet, make sure to create your own style guide before starting any design work.

Once you’ve created your brand book, it will be easier to create consistent social media graphics for all your platforms. You can edit the color palette and text styles that way they are in line with what is already established by your brand.

#8 Follow a set of fonts, colors, and logos that are already proven to be successful

A lot of the time, people design their own logos and icons for social media. This is not a bad thing when it comes to creating your logo or icon. However, if you’re looking for something that will already be proven to work well on social media platforms like Instagram or Facebook then try following some popular brands that have used standard fonts, colors, and logos in successful campaigns before making up your own set. You can look at companies like Nike or Starbucks who are always doing things right with regard to color schemes because they know what works best for engaging customers visually. If you choose one of these as a starting point then just make adjustments based on personal preference so that it matches your business better instead of trying to please everyone. This will help your team not only to be an effective team, but also to be a successful team

Owner of Brainy Bees - https://www.brainybe.es/, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 15+ countries. Insights are everywhere.