How to create a perfect flat-lay photo?

Have you ever wondered how to create a perfect flat-lay photo? Flat-lays are all the rage these days, with an Instagram feed full of them and Pinterest boards devoted to them. They’re so popular because they look good, but can be more difficult than they seem at first glance. In this article, we’ll go over what makes for a perfect flat-lay photo, as well as some basic guidelines and tips for when you want to try one out yourself without having to hire creatives. Who knows, once you get started on making adjustments, you might discover your passion and realize you want to become a professional photographer.

Simple steps for creating a great flat-lay photo

#1 Look for inspiration, first

If you’re not sure where to get started, or what direction you wanna take, we suggest looking for some social media marketing inspiration and browsing Pinterest or Instagram with the #flatlay to get an idea of what looks you like. Or browse Pinterest pins and other templates for inspiration! Browsing through photos will give you ideas on how they should look as well as post-processing techniques that are popular in your niche. If there’s one thing flat-lays have taught us it’s that effects can add a lot of personality to your feed if used correctly.

#2 Remember about accessories

They’re a great way to add depth and interest in your photo. For example, you can use books or flowers that are large enough so they’ll show up well on camera while still being small enough for the whole thing not to take over.

Preps are really important for your flat-lay success. Accessories add depth and interest to flat lays if used correctly Flat lays can be successful with the right prep work: clean backdrops, good lighting and an interesting composition!

#3 Understand your camera capabilities

The first thing is understanding how your camera works so it can produce good quality photos: frame up your shot before taking it; know what’s in front or behind the subject matter—backgrounds are important too; learn about ISO settings and aperture size for different environments; use natural light whenever possible with fill flash when necessary.

#4 Background matters

Backgrounds are important factors in how your flat lay works: think about the background colors; use a seamless backdrop or, if you want to be really crafty, tape some old wrapping paper to a floor.

Your camera’s settings matter too for a perfect flat lay. For best results and depending on what kind of environment you’re shooting in (indoor vs outdoor), set ISO between 800-1600 with an aperture size at f/11-f/16. The filmstrip effect is also popular among many bloggers these days so don’t forget it!

#5 Remember about composition

As with any photo or content marketing ideas, composition is key. Think about your background and foreground to create balance in the frame; use a rule of thirds grid or place objects of similar heights on both sides (vertically) of the image for more visual interest.

What should you do if there’s too much light? First off, try moving around until you find an area without direct sunlight – this will help diffuse the harshness and make it easier to work with. If that doesn’t work, take out your reflector! A quick flash from a silver reflector can eliminate shadows cast by window blinds or other overhead lighting fixtures. Make sure not to overuse fill flash though, as it can create unflattering “halo” effect.

#6 Adjust height

One of the most important aspects of any perfect flat-lay photo is height. If you’re shooting on a low step stool or chair, it can make for an interesting perspective. And first of all – a correct one.

When taking photos with your camera phone, be mindful that up to 50% more information will appear in the photo due to greater pixel density than if taken by other devices which use similar sensors (ie digital cameras). This means that cropping becomes less necessary and framing may not need as much attention so long as you have enough detail/focus in what you want to be framed within your shot.

We hope that our tips will come in handy!

Owner of Brainy Bees - https://www.brainybe.es/, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 15+ countries. Insights are everywhere.