How to make your life easier using those 13 marketing tools

13 marketing tools

Marketers have to work hard to keep up with all the changes in social media these days, as they are growing pretty fast. If you want to be the best, you need to do your best. And as fast as you can, of course. Then, someone created social media tools and the universe made sense again 😉

Nowadays, there are plenty of social media tools, and it’s pretty hard to decide which one is the best and most valuable for professionals. Do you know which tool to choose and why? We can help you to figure it out. Check the list down below and create your very own toolbox.


If you like Canva, you’ll love it. It lets you create social media graphics, sale posters for your website or even prepare a loyalty card. You can do it all using only one tool. DesignWizard also has its library with premium pics and videos, so that you can inspire yourself with amazing designs.


It is truly one of the best social media management tool ever. You can schedule and organise all your social media content for your clients. You are also able to assign tasks to designers, copywriters and translators and track their work in the dashboard. Finally, your clients can approve and give you feedback right inside the tool (or using the app for approval). It’s a game-changer.


A fantastic tool to create animations such as infographics, training videos or Facebook Ads. In minutes. Everything can be done during your coffee break, so do not panic. Nobody likes wasting their time. Take a look at Biteable’s library full of pics and videos. If you want to use your own stuff, it’s ok, you can upload whatever you want. Don’t forget to brand your video at the and of this process!


Sharing links has great potential, so do not miss it. Add retargeting pixels to grow your audience. Get your users back using retargeting tool – it’s never been easier. It works for many ad sites such as Facebook, Google Ads, Twitter etc.


Make use of social virality! Let sharing content on social media become another payment method. All you need to do is to create a landing page (no coding skills needed!), collect leads, analyse your efforts and build relationships based on the leads you got. It also detects fake accounts and bots – only real users matter.

You do not have to be a Photoshop Jedi to feel like one. Get rid of the background on your pic with just one click. No coding, no matching pixels – it works 100% automatically. 


This is another reason that you don’t have to hire a professional graphic designer for making mockups. You can do it on your own with this tool. Whether you need to create something for social media, or apparel, or packaging mockup – it’s all in one place. Take a look at its vast mockup library full of pics and isolated objects. To make it even better – this library gets updated every week.

All The Free Stock

If you’re looking for free photos, videos, fonts, icons, sound effects, website templates, it’s all in here. You will find thousands of photos listed under Creative Commons Zero license, so that you can use them in your commercial projects.


You can love or hate all the statistics and reports stuff, but believe me, this is one of the best tools for that. It gives you not just metrics, but also actionable insights.  Grading your Facebook’s performance and comparing it against other pages may help your brand succeed.


It is a really multi-functional and helpful tool. It gives you instant access to all public mentions on the Internet, allows you to track and engage online conversations relevant to your business, and gives you analyses of reach, sentiment, and influence. Do you need something else when it comes to Internet monitoring? I guess you don’t.


The truth is that sometimes everyone needs to optimise some pictures. It doesn’t matter if you’re a designer, developer or a teacher making a presentation for your students. This tool will help you improve your website’s load times using ultra-fast optimiser and compressor.

Better Proposals 

This tool is a definition of making your sales fast, easy and fun. It gives you an access to a high-quality cover pages creator. You can also choose one of the proposal templates. Automatise your business – it’s worth it.


The Facebook groups hype is getting stronger and stronger, so why not to take a look and analyse them a little bit? Here you have a tool with all the analytics and management features! You can also compare your groups for insights and best practices.

I guess this list could be much longer, but it is the essence that every marketer should know about. I really couldn’t manage without these tools now. Wasting time and money is not my thing.

You should always remember that there’s no one right solution that works for every brand in this world.

You need to experiment and find the right tools for you. It’s only up to you if you want to boost your social media presence and makes money out of it.

Owner of Brainy Bees, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 10+ countries. Insights are everywhere. Connect on LI @kingaodziemek