When designing a website, you should consider various factors. From the website’s template to the content through SEO and the design of the website, of course. But to ensure a successful site, it is important to have quality photos. They are not only valuable for users, but also for search engines (they supplement the content of the page). However, there is another issue related to this type of content on the website.
Optimization of graphics on the website. In addition, it is possible to use other sources of images on the web. The texts accompanied by these images are obtained much better, and a Facebook post accompanied with an interesting picture can receive more engagement by getting likes or shares. Simply knowing where to find images is not enough; you also need to know how to choose the right image for your blog post or text.
#1 Think of imagery before creating content
It is much easier to fit the content of an article or post to a photo than the other way around. For this reason, writing “under the photo” is a good rule of thumb – you should think about the image that will complement not only the article content, but also its title or headings.
If we decide to include photos after we have written the piece of content, it may later prove to be a complicated task that results in the inclusion of random images to a very limited extent related to it. This is not only confusing the reader, but can also discourage them from reading further.
#2 Use (good) stock photos
The Internet is a huge resource of images, some of which are also available for reuse for free. This is a good solution for bloggers or smaller companies who are just starting out. The disadvantage of Google, however, is that it is used by many users to find graphics for articles. Due to this fact, the same image may appear at different points in several different posts resulting in the article or post not standing out.
Therefore, while you can, try to use proven and lesser-known sites. This will not only provide you a greater choice, but also increase your chances of finding graphics that have not been used before, because digital products tend to constantly update their stock with new graphics.
#3 Don’t forget about optimizing photos on the website
The photos on the website are one of the heaviest elements in terms of loading time and size, so it is worth optimizing these photos on the website.
Optimization itself involves several assumptions:
- choosing a good format of photos and graphics;
- their appropriate formatting (resolution, compression level);
- adjusting the size of graphics to their place on the page (also – very important);
- taking care of file names and using alternative descriptions;
- use of lazy loading.
Optimizing photos will boost their loading speed and reduce the amount of time you have to wait for the entire page to appear in the browser.
#4 Balance controversy
Sometimes it may happen that a photo that we think fits perfectly with the text is ‘risky’, that is, it touches upon certain sensitive topics or is inappropriate and may be misinterpreted.
Of course, there is no rule that prohibits the use of such images, but at the beginning it is worth considering whether they are suitable for our audience. An inadequate photo added to a post on Facebook or other social media may also discourage recipients from sharing it – and this should be especially important to us.
#5 Bear in mind that technicalities also matter
Having selected the most effective and relevant content for your graphics or photos, don’t just place them in different places in the copy.
The inclusion of photos helps in the positioning of the article, that is, ranking higher in the search engine results. How does it work? First of all, it is important to name the image in a way that makes the search engine understand its importance, that is, what it is about.
Another important consideration is the ALT attribute, which is a description displayed when the cursor hovers over a photo or when the image is not being loaded for some reason, and you need to edit the CSS file to enable this attribute. Most CMS tools enable you to modify the description.
Positioning also allows for an effective caption to appear beneath a photo or graphic. As a result, we can add another keyword.
#6 Juggle with forms
Photos should be professional. Stock photos, business photos, corporate photos, personal photos, or landscapes are the most popular. It is worth ensuring that they are of excellent quality and resolution. If your blog is about fatherhood or motherhood, then you may also think of arranging a photoshoot, such as a family or wedding event. Professional photos attract attention, influence the content being reviewed, and are memorable.
Perhaps you will also wish to create infographics, i.e. pictorial presentations of various information that is meant to educate the recipients. You could commission a graphic designer to create them, consult a visual thinker for their help, or create them yourself by using suitable Online Graphic Design Software.
Information graphics are a modern means of catching attention, but they should be transparent and moderate if the website is a professional, business one. The content of a learning website for children, however, should be fun, colorful and captivating.
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Checklist to recap
The topic of photo and stock collections on websites is extremely extensive. However, the most important tips to keep in mind on a daily basis are as follows:
- free graphics are an excellent complement to the content on websites as well as blogs.
- to match the content, the photo must be of high quality and have thematic relevance.
- you can use either your own photos (of high quality!) or free stock photos.
- ensure that your images are optimized for SEO, for instance, by creating an alt attribute and a title attribute.
Basically, good photographs must be accompanied by fresh, interesting content. Happy photo hunting and writing!
By following these tips, not only will you be able to choose the right photo for your post or article on the website that will encourage your audience to read or engage, but you can also use them to better position your website! Additionally, you can use these tips not only for your website, but also in referral marketing campaigns or for cover letter, for example.