Images that Sell: a Brief Guide on Blog Post Images

Do you want to know the secret to getting more blog post views and shares? Blog post images. This is one of those things that people don’t think about enough, but it’s a huge part of digital marketing and SEO strategy. The right images can help increase your traffic by up to 37%. In this article we will discuss the benefits of using blog post images, where to find them, and how they can make all the difference in your engagement rates!

Why you should use images in your blog posts

There are quite a few reasons for that. 

Firstly, images can increase blog post engagement by up to 94%.  The right images can also improve your click through rates.

Secondly, using imagery in your blog post content makes you much more likely to be shared on social media. If the image is eye catching and relevant it will attract attention, leading to increased sharing.

Thirdly you are able to better convey what type of story or message you are trying to tell with images. They can help to break up the text and make it more visually appealing, which is especially important on a website where people are likely scanning rather than reading every word. Adding a visual or a customer service video strongly improves the impact of your message and bring more value to your customer.

The use of photos in your blog posts makes them easier to read and understand – it’s easier to remember the details when you’ve got something visual there with you.

Also, people respond better to emotion-driven content that includes pictures rather than just words on a page. You can edit images online by CocoDoc easily and quickly.

Types of blog post images

Stock photo

This is a photo that you can find online and use in your blog post without worrying about copyright infringement. There are lots of stock photos websites where you can find free or low cost images to use in your blog posts. Just be sure to read the licensing agreement before using any photos!

Personal photo

If you have access to good quality images taken by yourself or someone you know, these make great additions to your blog posts. They help to add a personal touch and make the reader feel like they’re getting to know you better. You can either include them as part of the body of the post, or as an image at the top. With well-chosen personal photos you can even improve your blog conversion rate.

Infographics

Infographics are a great way to share data or information in an interesting and visually appealing way. If you have data or statistics that you want to highlight, or if you’re telling a story with lots of different points, an infographic is the perfect way to do it. “Infographics help you convey the most complex information in the simplest way possible.” – Aabhas Vijay, founder of an email marketing blog – www.SMTPServers.co. He further points out that the use of infographics is much more than visual appeal, it also helps get you the mentions and thus help in increasing your online visibility.   Just make sure your infographic looks good and is visually appealing. Don’t make a common amateur mistake of thinking any infographic is better than no infographic. It isn’t!

Memes

Memes are a great way to add humor (or sarcasm) to your blog posts. They can also be used to make a point in a clever and memorable way. Just be careful not to overuse them – they can get old pretty quickly!

User-generated photos

If you’re lucky enough to have your blog post shared and people start commenting with their own images, these can be a great addition. Just make sure that when you add them in they don’t distract from the message of your article! Also, if it’s possible for you to ask permission before sharing someone else’s photo (or video), this is always better than taking one without asking first. When it comes to industries such as eCommerce, user-generated content in general becomes a must. In their turn, companies need to ensure proper user interface and appealing product photos. So make sure to read this product photography guide to discover some clever ways of showing off your eCommerce blog. 

Where do I find good quality images?

This may seem like an obvious question but many bloggers assume that finding high-quality images will use up all of their time. Well fear not – we’ve got an amazing resource lined up for you right here: Kaboompics.

Good practices for blog post images

Choose images that are relevant to your topic and help to explain your point.

If the image is suitable, you can also use it as a featured image on your blog post to draw attention and set expectations.

Don’t be afraid of using stock photos for this purpose! If they are appropriate, they can help grab attention immediately. Just make sure that you give credit where it’s due by adding an acknowledgement in the photo’s file name or in the text of your blog post.

Make your blog post images OPERA

What stands behind OPERA?

  • Of high quality – Make sure they are not pixelated or blurry.

Images that work well on websites have a width of at least 1400px, although larger images can be more impactful. You should also pay attention to the file size as it mustn’t be too large (over 1500kb). This will slow down your site and may cause loading problems for your readers.

  • Properly credited – Give credit to the photographer or source of the photo by adding an acknowledgement in the photo’s file name or in the text of your blog post.
  • Eye catching – Images that stand out will be more likely to be shared on social media. Use Social Media calendar to get the most out of your efforts.
  • Relevant –  Make sure the image is relevant to your blog post and that it helps explain your point.
  • Attractive –  Use an image that is visually appealing and will capture attention.

Use images sparingly – too many can slow down your page loading time

Don’t overdo it with images.

While blog post images are a great way to add interest and intrigue, too many can slow down your page loading time. Some research has shown that having more than one image per 500 words is actually counter-productive in terms of encouraging engagement because the visuals distract from the text. It’s best to use them sparingly unless you have a very compelling reason for adding an extra picture or two!

Test different images to see which ones work best with your audience

Not all images will work with every audience, so it’s important to test different ones to see which ones have the most impact. You can use tools like A/B testing or Google Analytics to track how your readers are responding to the images you’re using and make changes accordingly.

Over to you

So there you have it – everything you need to know about using images in your blog posts!

And finally, our number one resource for finding amazing high quality stock photos? Kaboompics! Check the site out today and start adding some beautiful visuals to your blog posts!

Owner of Brainy Bees - https://www.brainybe.es/, a small, but sweet like honey, marketing agency based in Poland. She managed marketing activities (with a focus on social media and content marketing) for brands in 15+ countries. Insights are everywhere.